The track Managing Innovation Processes focusses on the planning and optimization of the innovation process, business strategy, continuous improvement, analyzing the market, managing supporting processes such as IT and human capital, securing efficiency and milestones. It focuses on larger innovation projects (in terms of budget) and emphasizes the decisions that managers have to make to move new products through the development stages and finally launch it on the market. Good decisions require a combination of hard data and clever interpretation, which is why courses in this track teach you in-depth knowledge on marketing research, process management, product lifecycle management, big data intelligence, sales management, after-sales service management, and product and process quality and reliability.
The Managing Innovation Processes track is more operations-focused and quantitative in nature than the Business and Process Creation track. The Managing Innovation Processes track prepares you for job market positions like business analyst, business engineer/architect, marketing manager, marketing consultant, key account manager, sales manager, service manager, or manager R&D department. Although some positions can be found in small and medium sized enterprises, much of the positions concentrate in larger, often multinational corporations. So, if you want to engage in managing and controlling effective development of products and processes in larger businesses, this track is a great choice.
Within this track you have one restricted elective course in the 4th Quarter:
- 1ZM140 Design Science Methodology for Managing Innovation Processes (5 ECTS).
Note: Starting september 2017: 1ZM65 is expired as a specialization elective, 1JM21 is added.
Note: Starting september 2018: 1ZM35 and 1BM65 are expired as specialization electives. 0EM190 is added.
1. One of the 5 recommended courses might be exchanged by a free elective.
